Something that he seems far more concerned with is the quality of digital music. Back in 2015 he launched a high-end portable, music media player called Pono. Initially launched on Kickstarter you could then buy it for $399. In an age of multi-function devices it seemed like it was always going to appeal to a niche, Neil Young-fan market even if the audio quality was a lot better.
Still, although that didn’t really take off, last year Young spoke to Rolling Stone and said he had ambitions to morph the brand into a music-streaming service too. “We're setting up right now partnerships for a Pono hi-res streaming service, and when we get our streaming service up we're gonna re-emerge as a streaming service and a hi-res download offer.” Young said on the magazine’s podcast. “That's what we do, that's our service: we provide the best that's available, full-resolution music, great-sounding music, and we're pushing towards getting our presence in phones and being able to be part of large partnerships that will enable us to be able to share the sound of hi-res and have people experience the sound of hi-res in music, like they have in television."
At the moment, as Rolling Stone noted, iPhones are only equipped to deal with CD-level audio so we’ll have to wait and see how this pans out.
For now, check out the highly entertaining bootleg record store video below.